Contractors and home services

Social media videos for contractors and home services.

The Vibe Video writes, voices and posts short videos for contractors and home service businesses: maintenance tips, warning signs and how a project works. Set it up once and it posts to Facebook, Instagram, YouTube and X in English or Spanish.

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Why should contractors post videos?

Homeowners hire who they trust, and even after a referral they look you up online. Helpful videos show you know the work before they ever call.

  • 79%of homeowners would look for a roofing contractor through word of mouth, and 62% would search online. [1]
  • 67%say online reviews are very or extremely important when they choose a roofer. [1]
  • 40%of millennial homeowners use social media to find a roofer, compared with 15% of baby boomers. [1]
  • 35.4%of people working in US construction are Hispanic or Latino. [2]
Never run out of ideas

8 video ideas for contractors

Maintenance by season

Gutters before the rain, an AC tune-up before summer, a furnace check before winter.

Warning signs

A small leak, a breaker that keeps tripping, a crack in the wall: what it means and what waiting costs.

DIY or call a pro?

What a homeowner can safely fix, and when the job needs a licensed contractor.

How a project works

Estimate, permits, timeline and cleanup, step by step, so there are no surprises.

What drives the price

Materials, labor and permits explained, so a fair quote stops looking expensive.

Repair or replace

Water heaters, roofs and AC units: how to decide, explained honestly.

After a storm

What to do after a storm, a burst pipe or a power outage while help is on the way.

Hiring a contractor

Check the license, get it in writing and know what a fair deposit looks like.

Stay compliant

What to check before you post

  • Many states require your license number in ads. California, for example, requires it on all advertising, including websites and posts that solicit business online. [3]
  • AI scenes show the type of work, not your projects. Don't present them as jobs you completed, and post photos of your real work alongside them.
  • Don't offer discounts or gifts in exchange for positive reviews. The FTC's rule on fake reviews bans incentives tied to what a review says. [4]
  • New automations wait for your approval, so you can check every video before it posts.
How it works

Set it up once. Post every day.

01

Tell Vibe about your business

Add your website and Vibe fills in what you sell, who it's for and why people buy.

02

Connect your accounts

Link Facebook, Instagram, YouTube and X once.

03

Pick how often

Daily, weekly or monthly, in English or Spanish. Each video is written, voiced and posted for you.

Good to know

Questions contractors ask

What should a contractor post on social media?

Useful, seasonal content: maintenance tips, warning signs, how a project works and what affects the price. It shows you know the work, and it keeps your name in mind when something breaks.

Does it work for plumbers, electricians and HVAC?

Yes. Tell Vibe your trade, your service area and the jobs you want more of, and every video is written for that work.

Can I post in English and Spanish?

Yes. Every video can be in English or Spanish, and you can run one automation per language to reach bilingual clients.

More industries

Sources

  1. Roofing Contractor, 2024 Roofing Report and Homeowner Survey
  2. U.S. Bureau of Labor Statistics, Current Population Survey 2025, employed persons by industry and Hispanic or Latino ethnicity
  3. Contractors State License Board (California), Advertising Guidelines
  4. Federal Trade Commission, final rule banning fake reviews and testimonials (2024)

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