Insurance agents

Social media videos for insurance agents that explain, not sell.

The Vibe Video writes, voices and posts short educational videos for insurance agents: coverage explained, common myths and reminders before renewal season. Set it up once and it posts to Facebook, Instagram, YouTube and X in English or Spanish.

Why should insurance agents post videos?

People overestimate what insurance costs and put off asking. Clear, regular videos answer the questions they are too busy to call about.

  • 51%of Americans aged 18 to 75 say they own life insurance. [1]
  • 10–12×is how much adults 30 and younger overestimate the true cost of a life insurance policy. [1]
  • 78%of Gen Z and Millennial consumers use social media in connection with financial products or services. [2]
  • 85%of people have been convinced to buy a product or service by watching a video. [3]
“Educating consumers about life insurance on social media is no longer a 'nice to have;' it's a 'must.'”
Brian Steiner, Executive Director, Life Happens [1]
Never run out of ideas

8 video ideas for insurance agents

What moves a premium

The factors that raise or lower what people pay, so they stop guessing.

Coverage explained

Term or whole life, liability or full coverage, what a deductible is: one idea per video.

Myths

"Renters insurance is expensive" or "my plan at work is enough": short answers to what you hear every week.

Life events

A new baby, home, car or business, and what to review when life changes.

Deadline reminders

Open enrollment and renewal season, posted before the date, not after.

How a claim works

What to do after an accident or a loss, step by step.

This week's questions

Turn the questions from this week's calls into next week's videos.

In your clients' language

The same explanation in Spanish for the families who prefer it.

Stay compliant

What to check before you post

  • Keep it educational. Don't promise a price, savings or coverage that depends on underwriting or the policy terms.
  • Check your state's advertising rules and your carriers' guidelines. Some require your license number or carrier approval.
  • New automations wait for your approval, so you or your compliance contact can check every video before it posts.
How it works

Set it up once. Post every day.

01

Tell Vibe about your business

A short chat about what you sell, who buys it and how you like to talk.

02

Connect your accounts

Link Facebook, Instagram, YouTube and X once.

03

Pick how often

Daily, weekly or monthly, in English or Spanish. Each video is written, voiced and posted for you.

Good to know

Questions insurance agents ask

What should insurance agents post on social media?

Education works best: how coverage works, common myths, what to do after a claim and reminders before deadlines. It builds trust without sounding like a sales pitch.

Can I review videos before they post?

Yes. New automations wait for your approval before posting, so nothing goes out without your OK.

Can I post in English and Spanish?

Yes. Every video can be in English or Spanish, and you can run one automation per language to reach bilingual clients.

More industries

Sources

  1. LIMRA and Life Happens, 2025 Insurance Barometer Study
  2. LIMRA, 2024 Insurance Barometer Study (via LOMA)
  3. Wyzowl, Video Marketing Statistics 2026

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